Showing posts with label Anheuser-Busch. Show all posts
Showing posts with label Anheuser-Busch. Show all posts

Wednesday, April 23, 2014

Senate Bill 1714: Why You Should Care

 
Florida's craft beer growth is impressive. Jacksonville alone has seen several breweries, brew pubs, and craft beer bars open in the last few years, and there are dozens in planning. Nearly the same narrative can be found in Tallahassee, Tampa, Orlando, and Miami. The micro-breweries are directly contributing to hundreds, if not thousands, of jobs in Florida, which strengthens local economies.

Senate Bill (SB) 1714 jeopardizes the growth and existence of current and future micro-breweries. It's an aggressive attack on the small businesses that, if successful, will help to put more money in the pockets of the mega national companies such as Anheuser-Busch.

Small breweries like Intuition Aleworks and Bold City Brewery are advocating for an outdated law to be changed, which would allow these breweries to sell beer to-go in half gallon growlers (64oz). These breweries are already permitted to sell growler fills, but they must be sold in 34oz or 128oz jugs. Because the 64oz growler is the industry's norm, this law has been a thorn in Florida's side, and will continue to be a barrier until this law is changed. In fact, Florida is currently one of just three states that has outlawed the 64oz growler.



However, State legislators have flipped the bill on its head and now propose any brewery that produces more than 2,000 kegs annually would have to sell their beer directly to distributors and then buy it back before they sold it to their own customers. The distributors would likely sell the beer back to the breweries at a 30%-40% markup, which would potentially devastate the local craft beer industry.

Ben Davis, founder of Intuition Aleworks, recently told News4Jax, "It's going to kill us...it's going to basically make you question your whole business plan and change the way you operate."

If SB 1714 passes, it could be lights out for the Sunshine State. The incredible growth and influx of small breweries that we've witnessed over the past 5 years would come to a screeching halt. Florida would be less appealing for future brewers. All of this would adversely affect our economy.

What was originally proposed as a bill to assist and support small breweries in being able to sell 64oz growlers has been turned and used against them. This is, in large part, thanks to the political clout and financial power of Anheuser-Busch.

This is a battle of David and Goliath. Anheuser-Busch might have the upper hand, but I have always been a fan of the underdog. You and I can play a role in this fight against a bill that would literally bully the small businesses out of Florida. All because breweries like Budweiser are intimidated by the tremendous growth and popularity craft beer is receiving.

Reach out to the local breweries and let them know you're in their court. Stop buying beer from Bud, Miller, and Coors. Begin to only buy beer that's brewed locally.

Call your Senator. Write, send emails, leave messages. Do what you can to protect our local businesses and the many jobs they create.



Thanks for reading the Beer Apostle and for supporting craft beer! Join in on the discussion by following me on Twitter and Facebook! Cheers!
 

Thursday, March 27, 2014

Redbridge: A Gluten-Free Imposter

Brewery: Anheuser-Busch
Location: St. Louis, MO
Style: Gluten-Free Lager
ABV: 4%

An estimated 1 in 133 Americans suffer from Celiac disease, forcing them to lead a gluten-free diet. This means that beer, a beverage made with barely and wheat, is mostly off limits. However, in recent years, breweries have started to change their recipes and produce beers without barley or wheat (often using sorghum, rice, or corn instead), allowing anyone with a gluten allergy to enjoy a cold one.

Having a few friends who are gluten intolerant, I decided to check out a beer that I commonly see being consumed by my gluten-free friends.

Redbridge is brewed by Anheuser-Busch (strike one). The label proudly indicates that this is a beer made without wheat or barley. And according to the description on the official Redbridge website, "Redbridge is a rich, full-bodied lager brewed from sorghum for a well-balanced, moderately hopped taste." Doesn't sound all that bad, does it?

Appearance: This pours a limpid amber color with a quickly fading off-white soapy head.

Aroma: There's not a whole lot coming off the nose, but what I do detect is slightly fruity and metallic. This faintly smells like a poorly scented cleaning product (strike two).

Taste: Redbridge is indistinctly flavored. There's a slight malt sweetness, and a metallic undertone that is unpleasant. The finish is clean (but then again, so is the entire beer). There's an overall "earthiness" that blankets the flavor profile of the beer, but there's just not a whole lot going on.

Mouthfeel: There's lots of carbonation, which is a good thing for this beer.. The body is very light and crisp, similar to a light cider or your favorite carbonated water. Strike three.

Overall: There's just not a lot to describe in this beer. The aroma is almost nonexistent and the flavor comes pretty close to being a lightly malted version of water. This is, by far, the most flavorless beer I have ever tasted. I say that not in jest. It's just a lot of nothing.

The only other gluten-free beer I've ever had is Dogfish Head's Tweason'ale, and Redbridge is nowhere close to that level. Redbridge is an imposter. It looks like beer, but that's it. If you are among the 1% of people who suffer from Celiac disease, but still have the desire to drink good beer, do not waste your time on Redbridge. Its flavorless and odorless, and will leave you still yearning for the real thing.